Product Introduction Examples and Their Categorization Essay

Product Introduction Examples and Their Categorization - attempt ExampleThis product has huge storage capacity and hence can store hundreds of films & music videos within the device. In the authors view, this product is going to face incompatibility with the recorded movie & music industry wedded that USB drives atomic number 18 not yet the preferred media of selling recorded films & songs. Hence, this device may end up promoting piracy for end users to use it effectively (media companies do not allow copying). Western Digital go forth need to work out the details of how media companies will be able to sell their products compatible with this device. Currently, the online videos are available only through streaming facilities in sites care Cinema Now. As presented by Bhattacharya & Krishnan et al. (1998. S50-S51) firms may get trapped into incorrect design of new products if the specifications are finalized without considering how the competition and related products would evol ve. In an old theory Ansoff (1980. pp139) developed an empirical generalization in which it is presented that new product strategists should consider trends, impact, measure of impact, response magazine, urgency, threats and opportunities before finalizing the product design and launching in the market. The author feels that this product will shortly be successful in regions where video piracy is prevalent thus resulting in an unethical federal agent to contribute to its success.Sony Potrosacki Proizvodi Bravia TV 200 Hz High Density Television in CroatiaSony has recently launched Potrosacki Proizvodi Bravia TV 200 Hz High Density Television in Croatia http//www.sony.hr/product/t32-z-series/kdl-40z4500. This device supports latest technologies like High Density picture (1080 pixels) and smoother motion flow at 200 Hz that is usually displayed at 50 Hz. From the perspective of Croatia, many channels available through wired TV connections do not support HDTV. The satellite connecti vity does provide access to HDTV channels but their performance is not good in coastal areas due to heavy rains & thick clouds. Hence, a large part of client base in Croatia will not be able to differentiate the performance of this model compared to the of age(p) TV sets. Overall, it is an excellent addition to the existing product line of Sony but it would take some time for the customers at Croatia to realize the difference. Levinthal & Purohit (1989. pp38-39) presented that when a company launches new products in competition with its older variants in the selfsame(prenominal) product line, the consumers would compare the performance of the new product with its old variant which needs to be tangibly visible. Sony already has a huge customer base of flat LCD TVs in Croatia. Given that Sony products are very durable, it would be difficult for the organization to tangibly demonstrate the value addition of HDTV systems to the customers to act them to purchase them in addition to th eir existing TV sets.Apple iPhone 3G introduction in CroatiaApple has launched the amend version of iPhone that is compatible with 3G spectrum in Croatia (http//www.apple.com/iphone/countries/hr/). This product again